Search Engine Optimisation (SEO)
Search Engine Optimisation is an internet marketing strategy that Beyond Web Development offers in addition to web design and development. Search Engine Optimisation considers how search engines work, what people are searching, or the actual search terms of keywords typed into search engines. The term ‘search engine friendly’ is derived from the concept of Search Engine Optimisation, and may be used to describe website designs, menus, content management systems, images, videos, E-commerce, and other elements of the website which have been optimised for the purpose of search engine exposure.
In order to ensure successful search engine optimisation (SEO), Beyond Web Development performs a number of key tasks to maximise the number of visitors to your website.
- Keyword Selection: We conduct your own market research in order to identify which keywords and phrases are integral in targeting your Search Engine Optimisation campaign.
- Website Optimisation: We review your existing website in order to determine how best to increase the visibility of your business on search engine results. Should we be building you a new website, we can design it effectively to ensure that the search engines can easily read, crawl and index your pages.
- Link Building: Finally we develop and maintain a linking plan which essentially ensures that other websites link to your site; this is one of the most important contributors in being listed on the first page of search engines.